marketing insights
ON THE BLOG
The Power of Storytelling in Marketing
Why your favorite brands use storytelling in their marketing.
The Rise of Video Marketing
Audio? Video? It’s anyone’s guess, but this strategy will help you guess right.
Here’s How to Know Where to Focus Your Marketing Efforts
And it’s easier than you’d think!
Nutella gifted the right tiktok influencer at the right time
A case study in influencer marketing.
Consistency Is Not THE Secret To Social Media
Consistency is only one piece of the puzzle.
Jenna Kutcher Shows Us The Best Marketers Don’t Care About Vanity
Jenna Kutcher has true body positivity and runs the highest converting ads regardless of the body she inhabited when she filmed them.
What is Content Marketing?
Content marketing might sound like a buzzword, but it's actually pretty simple.
“She’s Selling Something, Too”: Predatory Marketing on Tiktok
Who gets harmed by social media grifters?
Create Better Messaging With My Tumeric Latte Theory
Identify what your client wants that they can’t get elsewhere with this example as your guide.
Deinfluencing Is Not Relevant
Deinfluencing is a trend on tiktok that isn’t sticking around.
Here’s Why Rent The Runway & Amazon’s Partnership Makes Sense
Rent the Runway and Amazon’s upcoming partnership makes a ton of sense from a branding perpsective
The Rise of The Nice Popular Girl Influencer (And Demise of The Mean Girl)
Alix Earle vs Hailey Beiber and their impact on women-owned small business show where influencer personal brands are trending.
The Beauty Brand Campaign That’s Caught My Attention
L’Oreal’s influencer marketing is the one to watch.
Brands’ Charitable efforts can be the tree in the forest from a pr perspective
If a brand is charitable and nobody knows, will it make a sound for their consumer?
The 2 Most Important Takes I Read on CHATGPT & AI This Week
I’m more interested in longevity and ethics than use cases.
Why You Should Try Super-Short Videos
Super short shorts may be a TikTok secret you can take to YouTube
1 change to make to your “about me” & online bios today
This one change will make your online profile bio—and the about me page on your website more relatable.