Our biggest news ever
Across social media, I asked a question at the end of last year: What would happen if you made yourself your client?
You see, it’s the inverse of the worst professional advice I’ve ever received. Someone once told me “the shoemaker never has new shoes.” For more than 10 years, I’ve built brands, edited books, created launch strategies, planned events, led large teams, designed families of brands, and achieved moonshot goals for clients. But I never applied that level of strategy and investment to myself.
So, I made myself my client.
And there were a few things I needed to do:
Audit My Strategy
My good friend Elijah Bowie once led a training where he asked the following:
“Who can make a hamburger?” (Every hand is raised.)
“Who can make a better hamburger than McDonald’s?” (Every hand is raised.)
“How many Hamburgers did you sell yesterday?” (Everyone knows McDonald’s made way more money yesterday.)
Our audits don’t stop short at: “What do you do better than others in the marketplace?” We look at whether you’re packaging it in a way that serves your audience, how you’re articulating it, what everything from your website to social media to sales funnels look like.
Listen to My Audience
Part of my strategy audit was listening to my audience, and zooming in on what they really resonated with—and really didn’t. The quality and content of my work are super popular: People like learning from me and working from me.
But here was a sobering truth: My pricing was off.
I was too expensive for the small business owners who wanted to work with me, and too inexpensive for the on-site trainings and comprehensive brand building I was leading. I was in my own unsweet spot.
So we shifted our offerings around—majorly. We now offer $97 social media courses. A course and call bundle under $500. A regular marketing mastermind that we reduced from $2000/ month to $700. Social media management for less than $2,000/month. The value is exponential regardless, but the affordability is now there.
Build My Team
Courses, management, articulating my offers better across all platforms. How was I going to do this: Not alone. Meet the VPs I’ve had the pleasure of training for the past seven months, who share my values and commitment to being a values-led firm, and complement my expertise.
Alyssa Harrison VP of Marketing, Content Strategy & PR
“I specialize in creating and uplifting on-brand content across social media platforms.
My first post-graduate role was as a content writer, producer, and strategist for an influencer with over 1 Million followers on social media. I ideated and scheduled up to 140 TikToks, Facebook reels, Instagram posts, Pinterest blogs, LinkedIn posts, YouTube shorts, and blogs per week. My content was directly responsible for 275,000 new followers focusing on growth in likes, reach, as well as monetization.
I can adopt the voice of the influencer or business owner I'm creating content for, and I use my background in social media management to create multi-platform PR campaigns.”
Lilybet Orellana, VP of Marketing, Influencer Management and Brand Strategy
I was recruited straight out of college to run a fast-growing influencer's multi-platform strategy.
In this role, I was the in-house lead on a company-wide rebrand; consulted with 7 and 8-figure coaches to exponentially grow the influencer from 448K to 523K subscribers on YouTube, 440K to 575K followers on TikTok, 53K to 75K followers on Instagram, 60K to 115K followers on Facebook.
I oversaw the in-house execution of $1Million+ worth of branded content per year including managing sponsorship deliverables and direct communication with brands and partners. I scripted YouTube videos and online courses. I analyzed data and metrics across platforms to provide data-driven / strategic recommendations for social media strategy
Create a New Strategy
We’ve created a proprietary formula for posts per platform—and launched it across my platforms. You can find me daily on my blog, TikTok, YouTube, LinkedIn, Instagram, Pinterest, and Facebook. I’m changing my email strategy and relaunching my podcast under a new name with fresh edits in April.
Relaunch Accordingly
Oh, and this deep dive, re-design, and redeployment: We did it in two weeks. We use the same process with every client: audit, strategy, implement.
If relaunching or growing your business in a way that works for you and your client sounds like something that you’d be interested in, contact us now.
Click here to view our services and click here to book a call.
