Our story
ABOUT
where our expertise meets yours
We create viral marketing strategies that work.
leadership team
Sara McCord, Founder & CEO
I help thought leaders, businesses, and brands become known through viral content. (Think 1M views on TikTok in 3 days. 70M Organic Views on Instagram)
I got my start in editorial over a decade ago as a Staff Writer/ Editor at the Muse and Mashable Contributor. My 200+ published articles have been bylined or syndicated across Business Insider, Cosmopolitan, Forbes, Fast Company, Time, Inc, Newsweek, CNBC, Good Housekeeping, and more.
I launched Sara McCord Communications in 2017 by partnering with small businesses too lean for marketing teams. They were in need of memorable messaging, branding that touched their audience’s hearts, and a marketing strategy that made them money—and we handled every aspect. In 2020, business owners nationwide sought me out for communications advice that carried them through Covid.
I spent 2021 diving into Web3—building and scaling the number one morning show on social audio. This entailed managing 80+ influencers worldwide, creating 50+ hour of live programming a week; overseeing a strategy that led to 100,000 podcast downloads in 75 days; pitching and managing sponsored and branded experiences; and building a community more than 100,000 strong. I transformed a Clubhouse room into a media company, bringing in top thought leaders from around the world, leading a rebranding including the creation of compelling messaging and collateral, building relationships across platforms—and sprinting toward what was next in interactive programming.
I run a full-service, values-led marketing agency and we specialize in creating viral marketing campaigns and meaningful content. After more than a decade of helping thought leaders and brands explode their reach through written, audio, and now video content--I'm here to help.
Anaïs Ganouna, Aligned Marketing Strategist
I am above all else, a spirit-led experience.
I am the neurodivergent middle child to Jewish French Tunisian immigrant parents. Much to my parents frustration, I have been questioning the ‘shoulds’ of this world since I was old enough to ask why (and throw tantrums when I didn’t like the answer).
These days, I use that inquiring, curious mind to guide soul-led people in cutting through the b.s. of old-world systems and establish their own structures that honor their values + identities, with only the rare tantrum.
I have spent the last 16 years building small businesses, both for myself and my clients. After selling my second personal venture in 2016, I could no longer deny my deeper call - connecting my spiritual pursuits & gifts to my body of work.
My own learning and development includes my multi-cultural lineages and traditions, psychedelic facilitation training, intuitive development, dreamwork, Kabbalah, dowsing, Human Design, meditation & movement, among others.
Today, my offerings span across the professional and personal services, because you deserve to feel authentically you in every expression.
Professional offerings include Fractional Marketing, Business & Marketing Consulting, Group Programs, and Facilitation.
Personal offerings include Alignment Coaching, Plant Medicine Ceremonies, and Energetic Guidance.
While my favorite folks to serve are the heart-led individuals finding their voice in sharing their calling, I also have experience with organizations including Samsonite, Outlier.org, SoundMind Institute, Top 10 Apple Podcasts, Pernod Ricard, among others.
