The Beauty Brand Campaign That’s Caught My Attention
There's another beauty brand whose influencer marketing you should be on your radar.
As you can see from this article still from Adweek, L’Oreal “hands the creative reins over to influencers over 40”. They're doing a campaign with older generations of influencers.
It's a brilliant move by L'Oreal, but that's not all.
When I logged into TikTok the other morning, I saw Meredith Duxbury—a top GenZ influencer in an ad for them.
So L'Oreal is covering all of its bases—and a beauty brand to watch.
