1 example of why TikTok Shop is so successful
Take 8 seconds to watch this ad with me.
“It looks like a shoppable Pinterest post” someone commented. (It does.)
“TikTok turned aspiring influencers into producers for ad campaigns overnight.” (It did.)
The best ad campaigns come from a true understanding of the buying audience. What are they experiencing? What do they care about?
That’s why authentic user-generated content is so successful.
TikTok Shop has taken it a step further. Buy allowing creators to earn commission on products they share, if a TikToker has an idea for how to share a product they use, a strong ad is win-win-win. The consumer gets a relevant product, the TikToker earns commission, the brand gets perfectly targeted marketing.
Brands of course can use TikTok shop too, and sell through trending templates and sounds.
Here's the kicker: It’s cool to say “TikTok shop is ruining TikTok.” I’ve seen more videos that I can count about how it’s turning the platform into one driven by cash and consumerism. But ask regular users if they’ve bought anything off of TikTok shop. (And this coming from someone who bought an unbrush for my daughter’s hair and a Jolie showered both off of TikTok ads alone.)
