How to know if your marketing campaign was—really—a success
How do you know if you had a successful marketing campaign?
The answer lies in what the goal was that you originally set out with.
Let's say that you have a marketing campaign and you grow by 2,000 subscribers on YouTube. It was a success, right?
Well, it was a success if your goal was to grow your subscriber base. If your goal was that you wanted to sell a certain number of courses, or you wanted a certain number of people to sign up for your email list, and that didn't happen — unless the initial boost in subscribers actually builds towards your eventual goal, then your marketing campaign failed.
So if your goal is subscribers, it succeeded. If your goal was sales, it failed.
And that's going to affect the actual marketing you put out. Are you trying to put things out to grow in a viral way super fast? Or would you rather have small targeted growth that converts to sales at a higher rate?
You have to know what your goal is know whether or not your marketing is succeeding.
