marketing & brand strategy for businesses & Thought Leaders

imagine what you could do if you were better known

PUBLISHED & syndicated

EXPERTISE FEATURED IN

 
 

We’re a values-driven marketing firm

Ethical marketing brought us together, at it’s the heart of our work.

 

we specialize in growing businesses, building brands & helping thought leaders go viral

For more than 12 years, Sara has helped thought leaders share their message. She began in editorial, optimizing written content; then built a media company premised on audio and web3; and now she’s driving strategies with TikTok as platform 1. This passion for storytelling across mediums has led to 225+ published articles personally; managing 80+ influencers worldwide to create 50+ hours of live programming a week; 100,000 podcast downloads in 75 days; and a community more than 100,000 strong. She has consulted for 7-figure and 8-figure businesses and influencers, and advised on content creation, including viral strategy across social media platforms. Most recently, she received 1 Million views on TikTok in 3 days.

Anaïs’ experience includes launching and selling out a client’s venture in 3 weeks, leading to a $16M funding round. She also was responsible for strategic positioning & content creation for a Top 10 Apple Podcast for better resulting in 200% audience growth in 60 days.

 

Recent Wins.

in fall 2023, We produced an 8-second video that got our client 70 million organic views on instagram.

in december, every single one of our clients went viral: even new and small accounts.

meet our founder Sara McCord

200+ published articles. Marketing communications strategist. Brand builder. Web3 and TikTok speaker.

Get Her weekly email

what can we take off your plate right now?

Brand Strategy. Marketing Strategy. Social Media Strategy. Growth Strategy. Content Strategy and Creation. Communications Strategy. Custom Strategy.

Featured services

01

content strategy & systems recommendations

You tell us your goals and we'll do a full audit of your: brand, content, viewer (includes personas, and pain points), marketplace (top competitor audit on all platforms, and opportunities in 30 days: Specific, data-driven recommendations for your brand, strategy, and content.

TikTok executive launch

Founder favorite! Go from TikTok newbie to sharing viral thought leadership content in 60 days.

02

systems build

Could you benefit from organization and automation to advance how your content is organized or approved? Email flows? Course launch strategy? You name it; we build it

Content Creation

We produce meaningful, representative, and results-oriented content. We'll fly to wherever you are and lead a planned-to-the-minute VIP day-long content shoot, complete with brand photography, short form video and long-form video capture. We deliver the content in an organized library. *Whenever we travel for a shoot, we donate to a local, related charity.

03

social media growth & management

We’re not the firm who’ll tell you to “just make a reel a day.” We’re strategists who know you want more customers with the least amount of additional time expended. We mix evergreen content with our proprietary trending content system.

Available by platform or across multiple platforms.

Marketing or tiktok advisory

Continued support on a lean monthly retainer; here to advise and optimize—-when you need us.

Don’t forget our signature GO VIRAL ON TIKTOK Course, Webinar and In-Person Thought Leadership Training.

 

WHAT THEY ARE SAYING

  • Former VP NBA Players Association, Founder ELOS

    I have worked with Sara as both a client and business partner, in multiple capacities regarding her talent as a copywriter and marketing strategies professional.

    Her professionalism, expertise, and talent has proven invaluable for the companies and clients we have serviced together. Sara is well respected authority and thought-leader in her industry.

    My clientele is comprised of professional athletes, sports agencies, and reputable businesses and corporations. I have a high comfort level in referring my clients and strategic partners to Sara because of her versatility and depth as a business professional. As a business leader and authority in the sports branding and sports business vertical, I have worked with many professionals, but Sara definitely stands out in a crowd.

  • Wharton, Columbia, & Duke B-School Faculty, HBR Columnist, Keynote Speaker, Executive Coach, #1 Best-Selling Author

    I knew it was time to overhaul my website, and I’m so thrilled I reached out to Sara to assist with this process.

    Initially, I was hoping to outsource an arduous task to a writer whose style I liked, but with Sara I got so much more than a writing partner.

    Sara guided me through every step of the process: She began by asking me about my business goals, so all content would stem from strategic brand and messaging recommendations. (She even rewrote my site map and recommended new landing pages to help me highlight new initiatives.) She drafted copy for every page of my website that fit with my voice and style—providing several options and allowing for unlimited iterations until I was 100% satisfied.

    She worked within the constraints of the design template I provided and included notes to streamline the process for my web designer. The final deliverable was a document that outlined all content across my new website page-by-page, ready for me to forward to my web designer. This new content sounds like me and clearly reflects the quality of the work I do. I used to be reluctant to send people to my website, but now I’m so excited to share the final result with current and prospective clients.

    I highly recommend Sara. She produces thoughtful, high-quality work on an efficient timeline, and she’s also enjoyable to work with!

  • Director of Women & Wealth, and Senior Wealth Strategist at Northern Trust Corporation

    I’ve worked with numerous editors, as well as branding, marketing, and communications professionals and Sara is absolutely one of the best!

    Over the past four years, she has been a thought partner I can count on at any stage of a project—from structuring my ideas into concise thought leadership articles, to creating corporate brand messaging and content. I often describe our work together as “magic,” because she has a unique ability to put my vision into words. I wholeheartedly trust her ability, instincts, and work ethic, and give her my highest recommendation.

  • Award-Winning Author and Journalist

    Sara McCord designs and creates presentations for me requiring a high level of creativity. Most recently she designed a stunning presentation for the 2018 Aspen Ideas Festival integrating Japanese nature photographs and health data from cutting edge researchers in the Japanese and North American medical communities.

    I don’t think I’ve ever worked with anyone as responsive and efficient as Sara. She is always on time, often ahead of schedule, and she seems to have a sixth sense for anticipating the desires and needs of her clients. I highly recommend Sara for any of your creative business needs.

    Her career advice has been published in Forbes, Newsweek, Time, Inc., and many other leading publications. If you can get Sara McCord on your team for creative and marketing needs, you’ll be happy and ahead of the game!

  • 4X Entrepreneur, Small Business Marketing Expert, Keynote Speaker

    Sara's leadership, empathy, creativity and strategy are absolutely amazing. She's a bright light in any room and the best contributor on any team. Wow it was and is an honor to make the world a better place with her.

 

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