When I'm working with a company to rethink their brand messaging, I like to share two articles that serve as vital context, and illuminate core ideas:
How to Create Brand Messaging That Really Resonates by Jenna Hanington
How To Create Powerful Brand Messaging: 5 Truths and a Framework by Jasmine Bina
Let me know if these articles inspired any "a-ha moments" for you in the comments below. And if you'd like to discuss them further, drop me a line.