2 Case Studies of Brand Evolution

These two articles are interesting case studies on the evolution of a brand: 

It's Official: Ikea Is No Longer Just a Furniture Company by Jesus Diaz

 Marie Kondo Got You to Toss Your Stuff. Now She Sells $89 Boxes by Katharine Schwab

Let me know if these articles inspired any "a-ha moments" for you in the comments below. And if you'd like to discuss them further, drop me a line.