Easy, Breezy, Unrecognizable CoverGirl

Have you seen Sofia Vergara’s new ads for CoverGirl? If you haven’t, let me warn you, if I wrote, ‘have you seen the new CoverGirl ads with Debi Mazar,’ you just may have believed me.

For my freshman writing seminar in college, I took a class on race and gender in African-American literature. One of our first assignments was to dissect an advertisement and discuss how the media portrays and/or contributes to stereotypes of minorities (less in an art imitates life, life imitates art way; more in terms of how ads subliminally reinforce stereotypes). I got the only A on the assignment (I was also the student with a Tommy Hilfiger ad).

In People’s Worlds Most Beautiful People 2011, Sofia Vergara said that she dyed her hair from her natural blonde to brunette because "It [blonde hair] didn't match the Hollywood stereotype for a Latina woman." She also says she likes having dark hair, so as I brunette myself and someone who believes in a woman’s right to choose her hair color, I say more power to her.

Sofia's CoverGirl ads, however, inspire surprise and disappointment. Drew, Taylor, Ellen and Queen Latifah seemed to say, ‘black, white, young star known for your purity or not as young star known for being a reformed drug addict and dancing on David Letterman's desk, women are all beautiful and can be CoverGirls.’ So as I grab a latte and flip through February Glamour (which includes a multi-page Revlon spread of Halle Berry, Olivia Wilde and Emma Stone all looking beautiful – and like themselves) I am left to wonder why CoverGirl chose to make Sofia Vergara unrecognizable. See a banner ad of Sofia Vergara for CoverGirl on Ulta’s website.