How to Pitch a New Idea to Your Boss

You have a great idea for a new project—a marketing initiative that’s going to reach new audiences, a revamped tagline for a flagging product, or an efficient new way to organize the team's records. You’re probably feeling excited (way to innovate!) and slightly apprehensive (um, how exactly am I going to convince my boss it’s worthwhile?).

Remember, pitching a project to your boss is like pitching anything else—you need to look at the cost-benefit analysis from his or her perspective. To sway your supervisor that your brainchild is the way to go, be prepared with answers to the questions that will be on his or her mind.


See the rest of my latest Daily Muse post here.